January 16, 2009

To Advertise or Not to Advertise?

When it comes to creating and writing in a blog, one of the most important questions that a lot of first time bloggers find themselves asking is whether or not they should do any advertising. The truth is, there is never really a situation where advertising is bad, as long as you are advertising in the right way. There are a multitude of different ways that you can advertise on your blog, including advertising to bring people to your blog, and advertising on your blog to generate revenue through your blogging endeavor. Both of these forms of advertising have benefits, but they also have a small selection of drawbacks as well.

Advertising to Gain Traffic -

Advertising for the purpose of gaining traffic may mean search engine optimization, posting content to article submission websites, putting your blog link in your e-mail signature and finding other ways to spread the word about your blog. One of the most advantageous ways to attract people to your blog is to socialize, commenting in other blogs and facilitating conversations in a way that will attract people back to yours.

The Advantage -

The advantage to advertising your blog is obviously, as it will attract an increase in traffic and readership to your content, attracting more people to see what you are writing. There are plenty of ways to advertise your blog, and many of them are inexpensive or completely free.

The Disadvantage -

The disadvantage to advertising your blog is the fact that it can take away from the time you need to keep your blog updated. Luckily, many forms of advertising your blog can be done simply by writing in it and socializing through it, so you should not feel like you are limited in how much advertising you can do.

Advertising to Monetize your Blog -

This is another excellent reason to advertise because it allows you to generate money from your blog through advertising. If you want to make a little money back from your blogging effort, find out more about affiliate marketing, AdSense and other forms of advertising for monetization.

The Advantage -

You can make back the costs for your blog website and can even generate some extra money on the side without doing much work. Simply writing relevant content will do much of the advertising for you.

The Disadvantage -

Some readers are put off by obvious advertisements. If your blog pages are overloaded with adverts, you may be overwhelming your readers, which can chase them away. Make sure that your ads are visible, but not overwhelmingly so.

Once you know the ins and outs of advertising through blogging, and the advantages and disadvantages associated with each, you can make smart decisions regarding whether or not your blogging endeavor needs a little bit of advertising.

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