Most of the rules and tips that are associated with writing for eZines and newsletters also apply to writing blog entries, though there are some truly important differences as well. If you keep these top ten tips for writing a blog entry in mind, you will be creating excellent blog content in no time at all.
1 - Write with the reader in mind.
What is in it for your readers? “WIIFM” is jargon for “What’s in it for me?” in the marketing world, and this is what you need to be keeping in mind with every post that you write.
2 - Make your content worthwhile and valuable.
Do not waste people’s time by posting content that is not worthwhile or valuable. If you do not have anything to say, don’t bother blogging. Review books, share articles, conduct interviews. There is plenty to say, so say it.
3 - Proof read every entry and comment.
Look for typos and for grammatical errors. Don’t publish spelling mistakes. Polish your content to show that you respect your readers.
4 - Keep posts short and simple.
Keep things short and simple, because most people simply skim and scan over material. People do not have a lot of time, so do not burden them with too much information unless you have a really good reason to post lengthy entries in your blog.
5 - Keep your blog lively.
Your blog should be snappy and snazzy, interesting and lively. Write like you are having a conversation with a friend, and get to the point quickly. Make sure to touch on the who, what, where, when and why.
6 - Provide plenty of links.
Building links builds credibility, and it positions you as an expert in the industry or niche that you are posting about. People do not have time to know what everyone else is doing, so you should tell them by sharing links in your blog entries. Link other blogs and websites to build a network of associates online.
7 - Use keywords as often as possible.
Using keywords that are relevant to your niche will keep you on task, help search engines find you, and attract more traffic to your website. Your rankings will go up, and people will find you more easily than ever online.
8 - Write clearly.
Make sure to use short sentences, and touch on only a single concept per sentence. Do not use double speak, do not use jargon, and do not overwhelm your readers by cramming more than a single idea into each sentence. Spoon feed your content to your readers and they will return to your blog for more.
9 - Write in the same way that you talk.
It is okay to use common expressions and to write conversationally. Let your blog be fluid, conversational and friendly, and your readers will keep coming back for more.