Nowadays, it became quite easy to start and maintain Pay per Click (PPC) campaigns. Looking from the dull side, there is a lot of money being wasted given that these Ads are appealing to the visitor, thus reducing the Click through Rate.
Writing effective PPC Ads can be quite easy. The most important thing to remember is that the one and only goal of your PPC Ad is to get clicked. There is no room for branding and no time to sell. You can do all that on the landing page, but only if you get the visitor to your landing page.
Keep in Mind: The Headline
Just as in all advertising, the headline is the most important part of your PPC Ad. In fact, studies show that Ads with powerful headlines get clicked even if the rest of the ad copy is below average. The number one tip is to include your keyword in your headline. And whenever possible, include active words and speak to your target market. Avoid exclamation points or other symbols which only take up space.
Keep in Mind: The Benefits
Again, writing a PPC ad is not much different than writing a display ad - except of course you have much less words to work with. Emphasize the benefits to your visitors, not the features of your products. In other words, what will your customer get when he uses your product or service?
Keep in Mind: Your Target Market
Display Ads work best when the reader believes the Ad is meant for him - and the same goes for your PPC Ad. While you might not have enough space to use "Attention: Small Business Owners" you can probably fit the word "you" into your Ad.
Keep in Mind: The Action
You don't want to waste your precious Ad space with the obvious "click here" but you can refer to what action the visitor will take on your landing page. How about "take the quiz" or "request and instant quote" or whatever fits your particular situation.
Keep in Mind: Your Secondary Goal
The number one goal is to get a click, but what do you hope to accomplish once the visitor gets to your landing page? Do you want to capture names, or do you want to make a sale? If you want as many names as possible, offer something free in your Ad.
Keep in Mind: The Competition
Before writing your Ads look at current Ads for your keywords. Next, do the exact opposite of what the industry norm is. Why? PPC is similar to the yellow pages with all your competitors lumped into one space, looking almost identical. Do something different so you will stand out from the crowd.
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Bounce rate is the percentage or amount of visitors who leave your website after arriving at the entry page. These are visitors who ‘bounce away’ after arriving without viewing other pages on your website. You can easily find your website’s bounce rate by using statistics tools like Google Analytics.
A research has found that not less than 85% people rely on search engines when it comes to finding relevant information online. While organic search is used predominantly - as many as 70% of the search engine users according to reliable source, Paid or Sponsored links also help users extensively as an alternative but dominant search method. So, for getting a good rank for a site on any search engine, like Google, Yahoo and others, search engine optimization plays a real trick. Various tactics are used in the process of search engine optimization ranging from Domain Name Registration to aggressive PPC campaigning. First is the selection of a domain name that should contain the main keyword and obviously no hyphens. It is advised to use easy and simple keywords, which are used widely. The keyword density comes close second. 
I think I might have caught your attention with that Title which was my plan :-/
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Adsense is the most popular advertisement application that most of webmasters and bloggers use to make money. So I will try to help you not to fail if you use Adsense. Well, there are many articles about the words that Google pay most however there are many words that shouldn’t be used at all. Just imagine that there are many or several words you can’t say on TV. The situation with Adsense is the same but there are many more words that can’t be used. Using bad words may get you a penalty.
If you keep your blog loading slowly, you lose visitors. To make your blogs load faster, you can increase your internet connection, but it only works for you. It does not work for your visitors. Thus the best way to fix this is to have your blogs clean. That is the only way, but how? This is a good question anyway. There are many factors that make your blogs load slowly, so there are many ways to fix it.
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Recently, Blogger introduced the Followers Gadget. It is a very useful tool. This gadget is used to build a community network for your blog. This gadget is similar to feed. It can help you get new information on other Blogger blogs quickly. Unlike feed, you can only get their updates on the feed readers. With Follower Gadget, when you subscribe, you can get their updates on the Blogger dashboard and in Google reader. So, when you log in your blogs in Blogger dashboard, you can easily see the update on other blogs. However, most bloggers do not use this gadget on their blogs. When you see an interesting blog, you want to subscribe to their follower, but their do not have one. You may not feel good. There is a solution to this problem.
When it comes to running a blog, the owner needs to be able to regularly generate content. This task comes easy to some, but for many, it can occasionally happen that the ideas stop coming. Failing to post for a little while can be detrimental to a blog’s traffic, so the site owner needs to be sure to have a steady flow of traffic. There are a number of ways in which the site owner can generate content, below are a few ways to do so.
If you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But how do you keep these new blog readers interested enough to come back again?
