RSS gives you more visibility, we all know that. It also gives you what every site owner loves to have, i.e., Incoming links. If you write articles which are very appealing to your visitors, a lot of them will subscribe your RSS feed and display it on their own site, what do you get in return - incoming links. Syndication should be such that people can use your articles in their site, linking back to you.
Incoming Links with relevant anchor text can prove to be a boon for your Search Engine Optimization. For this you just need to name the feed right. The title of your RSS feed is equally important as naming of your blog, but the difference here is that your Blog’s title is read by the humans and also machines, whereas, RSS feeds are interpreted by machines or programs. A blog’s title should be attractive and catchy, where as a feed’s title should focus on the keywords it uses.
Submitting your RSS feed to major RSS search engines and directories is one of the best online marketing strategies you can use, as it allows people to find you through the very gateways used by others to search for the content they are looking for. You can search for these directories through search engines themselves like Syndic8.com
To get through Yahoo or MSN search engine, use the backdoor entry, the much faster and easier way. Login your own yahoo or MSN account and Add your feed to MyYahoo! or MyMSN personalized page. That’s it, you are done. Your RSS feed will soon be listed in the Yahoo!’s or MSN’s Directory with the pages your feed links to from your blog.
Build your feed category wise. Depending on the blog software which you use, a number of options might be available(especially for those using blogging engines installed on their own servers). It’s wise to provide with the specific information your audience is looking for. Options can mean more people subscribing and a higher level of interest from those who receive the feeds. The specifics of how(and if) your blog engine can support these enhanced syndication features will vary based on the software you use. The options for you to try could be:
- Category Feeds- People who may want to know about Search Engine Optimization may not want to know about blogging, or people who might want to know about latest films may not like to know about the latest ipods in the market. As almost every blog covers wide variety of topics, in a niche, and a reader may want to know only about a few of them.
- Calendar Feeds- subscribers will want to know about the events a resort conducts date wise. Offering a dedicated calendar feed for the purpose will do the trick.
- Author Feeds- Your blog may have more than one contributor. Offering specific feeds for the author can create a different fan-following for both. Nonetheless, both would be traffic for the same blog.
- Comment Feed- Now-a-days readers want to keep a track of the conversation going on, at their favorite blog, and want to get notified for every new input. The more powerful blog systems are now offering comments feed as an option.
One of the very basic profit you can acquire from RSS is that you can keep your blog updated and fresh by displaying relevant RSS feeds there. Apart from keeping your blog alive this would also help you cover the latest developments in your niche and technology news of the market. You can subscribe to lets say 10 blogs and display important feeds from them. Providing a different feed for this section will help your users to get necessary information from subscribing your blog itself, and he wont have to subscribe the 10 blogs where you are picking feed from.
Think beyond directories and how in real world you can exploit RSS for the benefit of your business.