April 18, 2009

What is eCPM? How it is Calculated?

ePCM means "effective cost per thousand ad impressions".
It is calculated by the below equation:

eCPM = [earnings/ad impressions] * 1000

I give you an example:

If your ad is shown 500 times and your earning is $3.50, then your eCPM is

[3.50/500]*1000 = 7

So, for thousand ad impressions, you will get $7.

The equation is simple, the more eCPM you have, the more $$ you will get.

There are a few tips which will increase your eCPM very well. I will reveal them in my next posts.

If you want to increase your adsense CTR, placing ads inside or between blog posts will definitely increase your revenue.

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